BBC News - General Motors to withdraw Chevrolet brand from Europe - 1 views
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General Motors, the US car giant, has said it plans to withdraw its Chevrolet brand from Europe and concentrate more on its Opel and Vauxhall brands.
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The withdrawal will begin from 2016, the company said. Chevrolet would no longer have a "mainstream presence" in the region, largely thanks to "the difficult economic situation", GM said.
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But it has been losing money in the region, where a mature and saturated car market, coupled with a fragile economy, has stifled growth. GM chief executive Dan Akerson said the decision would "allow us to focus our investments where the opportunity for growth is greatest".
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