Or to put it more positively: It’s something only you can do – solving an unusual problem, or doing it in an unusual style, or both. Because it’s so distinctive you can charge more than the next guy for it. If you do it – and sell it – well enough, you don’t necessarily need to be ‘busy’ all day every day. It’s in ‘the zone’ where you find your greatest fulfilment. It’s a challenge that will fascinate you for the rest of your days.

Creativity + productivity = success