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Google’s Keyword Tool bases its results on popular keywords from across the globe, instead of personalized keyword searches from your actual site data like WordStream, this leaves the vast majority of keywords that could be useful to you on the sidelines. It also doesn’t offer negative keyword research – a task equally important when narrowing down which words to focus on (or avoid) in your campaign. Without this helpful functionality, you’re left to create PPC ads with uncertainty, and you’re unable to organize your list in a systematic way. By forfeiting the ability to group your keywords strategically, you’re actually forfeiting the potential for a higher quality score and better search engine rankings. Search engines like Google reward search marketers with tightly knit, effective ad groups, and relying on Google’s Keyword Tool provides you none of this functionality.

Even some of the better affiliate blogs tend to make it sound easier than it is (because they want you to sign up for lots of tools and networks so they get commissions). It is probably one of the hardest markets to get good information in because the answer to every question is on the other side of an affiliate link. Literally.

Focus on learning these skills: 1. How to use your chosen PPC system 2. Keyword research 3. How to write effective PPC Ads 4. How to construct effective landing pages and sites

And even when successful with Google, affiliates tend to have better luck on contextual/AdSense ads than with ads on the search results/AdWords. The Google content network is not policed as heavily (largely because brand advertisers don’t understand it & Google has to show something) AND it is much harder for competitors to clone your campaigns than with search targeted ads.