Digital advertising plays a key role in the marketing strategy for most businesses. It allows them to target their audiences more directly and effectively to help grow brand awareness in a market. Most digital advertising also has some kind of call to action from the business, encouraging customers to click on the digital ad to learn more.
Predictive analytics in HR is still a nascent technology, however, the future looks promising. We share three examples of HR predictive analytics in action.
We live in a digital age, and while some people do still enjoy reading a physical newspaper, most rely on the Internet for news, shopping, and more. Even with this knowledge, some digital advertisers are still working to convince senior management of the importance and value of online ads.