The Role of Supply-Side Platforms in Programmatic Ads - 0 views
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rupesh143 on 29 Apr 19Digital advertising has changed the way advertisers communicate with customers. It has given brands nearly limitless options for where marketing messaging can appear and how users can interact with it. Digital advertising, like banner ads and digital display ads, helps to more accurately target relevant audiences by using demographic information that brands have decided is important. The digital advertising process is often referred to as programmatic advertising.