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5 Psychological triggers to influence b2b decision-makers to close the deal: The effective implementation of these triggers will determine your lead conversion success.

The growing popularity of yoga is logical and not accidental, it's all about the physical and psychological benefits that yoga brings. First of all, it's beneficial to physical health. But yoga classes bring another benefit psychological.

Researcher Alexa Spence has spent years looking at the psychological issues around recent advances in energy technology, from uncovering the value of the 'freeloading' flatmate in reducing domestic consumption to studying how businesses can motivate staff to reduce energy usage.