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How can a business improve its bottom line? How can a business improve relationships with its client base? Conversely, how can a business stop falling numbers and lagging behind compared to their peers? Two words, Artificial Intelligence. AI has gone from something you only saw in futuristic movies 20 years ago to a blossoming trend in business and marketing strategies in today's climate.

Digital marketing has revolutionized the way brands engage with their audiences, build relationships, and ultimately drive growth. In an increasingly digital world, the impact of digital marketing on a brand cannot be overstated. This transformation extends across various dimensions, including brand visibility, customer engagement, reputation management, and return on investment (ROI).