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The Ad Council was founded as a nonprofit organization in 1942 with the belief that creative marketing can solve complex social issues. The Ad Council uses the power of communications to tackle pressing issues that face the United States of America.

An advertising agency, often referred to as a creative agency or an ad agency, is a business dedicated to creating, planning, and handling advertising and sometimes other forms of promotion and marketing for its clients. This website describes ad agencies and their businesses, and it highlights selected advertising agencies in the USA.

Advertising differs from public relations in that advertisers pay for, and have control over, their messages. Advertising is communicated via (1) traditional media such as newspapers, magazines, television, radio, outdoor advertising or direct mail, and (2) digital media such as search results, blogs, websites, or text messages. The presentation of a message in a medium is called an advertisement, or ad for short.