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This article functions as a Press Release of sorts, providing news about important alliances with science and "Rock Stars" for the purpose of informing and funding important science and research programs. This joining of forces with the entertainment industry's foundation provides Autism Speaks Chief Science Officer Geraldine Dawson, Ph.D. with a tremendous opportunity to addressw "critical concerns for those affected by ASD including, diagnosis, biology, risk factors, treatment, services and outcomes for the future". The foundation seeks to promote science: "We need to tap into the psyche of a younger generation that is turning away from careers in science," says RSOS™ Executive Producer, Meryl Comer. "If it takes music and rock stars to connect kids to the 'cool' in science, and make researchers the new 'heroes' to emulate.