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The author presents examples of policies that are "bright ideas that have backfired in the real world." Specifically, examples such as random drug testing in prisons, giving juvenile delinquents tours of prisons to scare them straight, and randomised controlled medical treatment trials. She points out that what many of these policy makers are lacking is research on evidence of effectiveness, and that policy makers and researchers need to be in dialogue with each other. "Stubborn ideology," as she calls it, is costing us money.

Jenal Austin December 2010 "Science Rules OK: Running Societies the Rational Way" This article discusses the importance of basing public policy on evidence found through appropriately- conducted research studies rather than on assumptions or "feel good" ideology. Unfortunately, due to the fact that politicians want to come across as confident and decisive, they often prefer a simple evaluation of policies that research may have found to be unbeneficial for society. "Rigorous evaluations are seen as threatening rather than supportive of better policy" and many people view the task as "laborious, slow, and expensive." Social policies are also often seen as harmless when, in fact, there has been evidence showing that poorly researched policies have increased drug use in prisons as well as the number of teens involved in car accidents. Large randomized trails are necessary to evaluate whether or not a program might work on the national scale. It is also important that researchers and policy makers communicate with one another and that governments utilize proven facts rather than clinging to idealistic visions.