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Why Johnny Can't Opt Out: A Usability Evaluation of Tools to Limit Online Behavioral Ad... - 1 views

www.cylab.cmu.edu/...tr_cylab11017.html

shared by Doug Peterson on 08 Nov 11 - No Cached

Doug Peterson on 08 Nov 11

We present results of a 45-participant laboratory study investigating the usability of tools to limit online behavioral advertising (OBA).We tested nine tools, including tools that block access to advertising websites, tools that set cookies indicating a user's preference to opt out of OBA, and privacy tools that are built directly into web browsers.

<div class="cArrow"> </div><div class="cContentInner">We present results of a 45-participant laboratory study investigating the usability of tools to limit online behavioral advertising (OBA).We tested nine tools, including tools that block access to advertising websites, tools that set cookies indicating a user's preference to opt out of OBA, and privacy tools that are built directly into web browsers.</div>

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PrivacyChoice - Making privacy easier - 0 views

www.privacychoice.org

privacy security advertising web opt-out cookie privacychoice making

shared by Doug Peterson on 03 Sep 11 - Cached

Doug Peterson on 03 Sep 11

Your privacy. Your choice. Free tools to make it easier.

<div class="cArrow"> </div><div class="cContentInner">Your privacy. Your choice. Free tools to make it easier.</div>

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