We present results of a 45-participant laboratory study investigating the usability of tools to limit online behavioral advertising (OBA).We tested nine tools, including tools that block access to advertising websites, tools that set cookies indicating a user's preference to opt out of OBA, and privacy tools that are built directly into web browsers.
Mobile use is growing faster than all of Google's internal predictions, with YouTube seeing 200 million mobile playbacks a day, CEO Eric Schmidt said in his keynote at the Internet Advertising Bureau's Annual Leadership meeting keynote.