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Brand Building + Social Media = Zappos Example and Employee Advocacy

every year a culture book including testimonials of employees about how it is to work at Zappos.

Zappos tends more on spending money on employees than on media planning.

The Buzz Starts Here: Finding the First Mouth for Word-of-Mouth Marketing

Call it viral, buzz or word-of-mouth advertising: Getting customers to spread the word about a new product through their social or professional networks is a hot strategy in the marketing world. Its proponents insist that the technique -- whether online or face-to-face -- is sure to boost a company's return on investment (ROI).

Using Twitter for Distributed Fundraising

Facebook Won The Conversation Battle Published in March 14th, 2009 Posted by robdiana in Social Media Well, it took several days, but I finally got the new Facebook homepage. With this redesign, Facebook realized the battle is for conversation. Conversation makes a site more of a destination for people, and the new redesign is completely targeted towards this. As much as sites like Twitter and FriendFeed have been battling for the conversation destination title, I warned that Facebook could just decide that they need to own something. Facebook has just won the conversation battle. Why? The reasons are fairly simple. First, they have almost 200 million users staring at the “What’s on your mind?” prompt. All of the other social sites combined do not have anywhere near this number of unique users. You will probably not hear this from many bloggers, because they tend to be early adopters. Those people, myself included, will stick with Twitter. This is about the mainstream. Facebook is most definitely a mainstream site. One killer feature they have that Twitter does not is lists. I quickly created lists for groups of my Facebook friends and was able to view their updates without the noise of the “news feed”. There are even predefined filters for photos, links and videos. Search capabilities are a glaring omission, but that is not as important to the mainstream user. That is only important for people building third party applications.

The other big reason that Facebook may be crowned king is that all of the social sites in the conversation battle have either written a Facebook application or have their feed being pulled in as status updates. It is fairly simple to import your Google Reader shared items, your Twitter status updates, your FriendFeed and SocialMedian activity. The lure of a potential audience of 200 million users is too great to not create some hook into Facebook.

Ten Brutal Twitter Tips

First, please fill in your bio,

Second, please don’t use an avatar/photo showing more than one person