We invest the time and money into hiring and nurturing the right people, as many other companies do in their media planning - Brian Karma, Zappos director of creative services and brand marketing
you’ve got it in you DNA, whether you don’t: being able to implement the community management at all levels of a company, the 360 degrees process communities as Ross Mayfield explains, is more like an utopia for many companies that won’t be able to master the social media channel as Zappos do right now.
It’s one strategy that would work for any company,
not a company culture that many can afford to develop
the strategy is just smart: empowering people so they keep on being accurate and engaged with their customers to provide them with the best-in-class customer care, making people comfortable with buying shoes online and spreading the word thanks to the customer support.
Check this out really inspirational - link etrategy to employees values in serving community. Well, this is what i read between the lines as I take the business concept into a community context ;-)
It also links to the publishing element we've discussed time and time again. You'll love it ;-)
This programme aims to support aspirting leaders in the third sector. The programme is funded, and personalsed. Applications for the 2010 fellowships now open - deadline for applications 30th June 2009.