(Re)Think Big: How to Redefine Your Organization's Mission : Managing :: American Expre... - 0 views
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william doust on 11 Feb 10"People start businesses for lots of reasons, but as the business evolves so, too, may your goals. Are you simply trying to create an incredible product, or are you hoping to effect a larger societal change? As we learn more about our customers' and clients' needs, we often start to reconsider our original objectives. If you're finding yourself in this position, it may be time to revisit your original mission statement. Having a solid (and up-to-date) vision of what you want to accomplish will keep your decision-making on course, and, ultimately, help you get your company to where you want it to be. "