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Today at the Mashable Media Summit, College Humor's CEO Ricky Van Veen announced a partnership with SoBe to launch SoBe Studios - a project that creates branded video content - and with it a three-part web series called Mr. Vicarious, set to premiere on June 9. He also shared with the audience his "10 Web Content Urban Legends."

"Are we going to have a world filled with people who pass along urban legends and hoaxes?" Rheingold said, "or are people going to educate themselves about these tools [for crap detection] so we will have collective intelligence instead of misinformation, spam, urban legends, and hoaxes?"

A sticky idea is understood, it's remembered, and it changes something. Sticky ideas of all kinds-ranging from the "kidney thieves" urban legend to JFK's "Man on the Moon" speech-have six traits in common. If you make use of these traits in your communication, you'll make your ideas stickier. (You don't need all 6 to have a sticky idea, but it's fair to say the more, the better!)

Do Learners Really Know Best? Urban Legends in Education Paul A. Kirschner