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Apple's chief executive has penned an apology following a barrage of criticism caused by its switch to a new maps system. Tim Cook [the new 'Steve Jobs'] acknowledged that users had been frustrated by the move and repeated a pledge to improve the software. In the meantime he suggested users download an alternative product from one of its rivals.

"Reputation is important to me, whether it's about fighting for human rights, fair labour standards or sustainability," said Ballantyne, who is simultaneously getting a master's degree from the university's School of Natural Resources and Environment.