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This explains a NEW Approach to SEO called "Visual Optimization". Since the Web is so much more than just Text these days, with all sorts of Media, it just makes more sense to help our Clients build a "Visual Presence" online by embracing both Social Media AND Multimedia, then Optimizing in such a way that Search Engines simply cannot avoid such presence. This is done in many ways. One is that of Video Captions and/or Transcribing since it helps Youtube & Google Index your Video's Content. Or, perhaps you have a Press Release made up of TEXT ONLY, but you want to convert it to a Video so that you can double your chances of being found online.