I Am Man https://www.youtube.com/watch?v=vGLHlvb8skQ - 6 views

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  #1 zoegaspar on 06 Oct 14

   

  I was shown this commercial a couple of years ago and it has always stuck to me. Burger King made this ad with the audience being men, or more specifically, "manly men." Burger King emphasizes their product by using pathos. They relate to the men that feel that they are never full enough and are stuck with eating "chick" food, which is using pathos. They also use ethos to boost their product. The commercial shows a ton of men going to Burger King to get "man" food.

   

  <div class="cArrow"> </div><div class="cContentInner">I was shown this commercial a couple of years ago and it has always stuck to me. Burger King made this ad with the audience being men, or more specifically, "manly men." Burger King emphasizes their product by using pathos. They relate to the men that feel that they are never full enough and are stuck with eating "chick" food, which is using pathos. They also use ethos to boost their product. The commercial shows a ton of men going to Burger King to get "man" food.</div>

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  #2 ashsull120 on 09 Oct 14

   

  haha Zoe this commercial was great and I'll probably have this song study in my head the rest of the day! The commercial also built a community inside itself because it was clear at the end, all the men banned together against "non-manly" food with the fight to eat "manly" food. It appeals to pathos because it is funny and makes the product likable.

   

  <div class="cArrow"> </div><div class="cContentInner">haha Zoe this commercial was great and I'll probably have this song study in my head the rest of the day! The commercial also built a community inside itself because it was clear at the end, all the men banned together against "non-manly" food with the fight to eat "manly" food. It appeals to pathos because it is funny and makes the product likable.</div>

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  #3 mittelbm on 13 Oct 14

   

  This commercial was pretty funny! It also has situational ethos because burger king is a well known fast food company (It's no McDonalds though). It also uses plenty of examples of how tough these "manly men" that eat burger king are. It does so by showing a car being thrown off a bridge by the men and also a man pulling a heavy dump truck by the chains on his back.

   

  <div class="cArrow"> </div><div class="cContentInner">This commercial was pretty funny! It also has situational ethos because burger king is a well known fast food company (It's no McDonalds though). It also uses plenty of examples of how tough these "manly men" that eat burger king are. It does so by showing a car being thrown off a bridge by the men and also a man pulling a heavy dump truck by the chains on his back.</div>

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