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Online privacy is one of the hottest topics today. Whether it is how tracking companies gather and use your information or protecting your rights and freedoms. SelectOut is here to help enlighten internet users about their choices, the companies that are behind data online, and give users the options choose for themselves. With large pushes for legislation to regulate the online advertising and tracking industry, many companies are working to become more transparent and user friendly before anything is forced. This is a positive thing for users and SelectOut is working to organize and collect this information while providing options such as the Consumer Opt-Out.