Group items tagged

"Welcome to the Digital Advertising Alliance's consumer choice page. The companies participating in this page provide transparency and choice under the DAA Principles. Some of the ads you receive on Web pages are customized based on predictions about your interests generated from your visits to different Web sites. This type of ad customization is sometimes called "online behavioral" or "interest-based" advertising. Such online advertising helps support the free content, products and services you get online. The DAA Principles apply to interest-based advertising and other applicable uses of Web viewing data collected from a particular computer or device over time and across unaffiliated Web sites."

Some people associated with the web design industry think that usage of website analytics is limited to calculating traffic. However, the reality is that website analytics can be used for understanding user behavior, geographical location of visitors, and calculating conversion rate of the website.

trust.cc prevents eCommerce fraud using a consumer's social graph. Traditional fraud prevention systems are not tight enough, as fraudsters fall through by faking or stealing identities. We extract data and knowledge from social networks in ways that provide radically deeper insights into people's identities and behavior.

Copy and Cut Operations Intercept iClippy intercepts windows copy and cut operations to automatically copy the image to iClippy service. This allows no change of behavior on user's part.

Ghostery sees the invisible web - tags, web bugs, pixels and beacons. Ghostery tracks the trackers and gives you a roll-call of the ad networks, behavioral data providers, web publishers, and other companies interested in your activity.

egoArchive keeps track of all your web stuff! It saves every web page, every update in your social streams to help you organize, archive and search your browsing history. Boost your productivity with personal stats on your browsing behavior and stop worrying about bookmarks

"KeyTrac recognizes users by their individual typing behavior to give you effective protection against password theft and passwords that are too easy to crack."

Personyze offers the most advanced SaaS platform in the market for real-time Visitor Segmentation and Website Personalization. Personyze was founded in 2008 by a group of entrepreneurs with experience in web analysis and advertising who realized that websites should be able to offer their visitors an experience that is significantly more personal and relevant to their needs.