CRM or customer relationship management is a system of processes which businesses use to organize and streamline customer service, give sales staff the customer information they need to achieve higher closure rate, optimize marketing and sales efforts, and help to increase the customer base and revenues. CRM has become backbone enterprise software for many large and SMB companies.
Happy 2010, folks! With so many social media studies showing that companies are looking to up their involvement in social activities this year, I thought I'd
CRM in Economic Downturn for SMB's by Sage India. The global downturn has brought about a dramatic increase in business failures over the last six months, and nowhere has this been more apparent than in the case of small and mid-sized businesses.