Group items matching

in title, tags, annotations or url

PLEASE READ THIS FOR TIS BRANDING PURPOSES: This Austin company took EIGHT MONTHS to create their logo. They had their BRANDING and creative statements already completed. I will be e-mailing, a second time, to everyone the BRANDING document I created for TIS. Aaron asked that everyone be prepared to talk about the TIS BRANDING for the 13 March, Thursday, TIS staff meeting.

Here they have branded their search "ArticlesPlus" instead of calling it Summon. I don't like it. Articles plus what? I think NCSU's way of handling the branding is better. It doesn't hide it but also doesn't make it central. If we used this direction, it should make for an easy transition--branding wise--from PCI to Summon.

Here they use a Summon image (with tiny illegible writing) to brand their search and a link to information and video about Summon. But do users really care? I'm not saying we should hide the search vendor branding entirely but does it make sense to feature it like this?

Eye tracking study of the new Facebook timeline layout for brand pages

I'm sure we're all familiar with Wacom, but I'm not sure if everyone realizes how HUGE and IMPORTANT they are. I mention this because Wacom is not just a company that produces the little tablets we see on people's desks. They provide THE tools of choice for the movie industry, television industry, vehicle companies and huge business to business entities. The little Wacom tablet and stylus I have at home and on my desk at work are not the main streams of income for this company. I wanted to clarify this because their Branding Statement reflects the ideals of a huge, worldwide, trend-setting company that is the leader in ALL of their product categories. Here is a link to their PDF download of their Branding Statement (you may have to cut and paste the URL below): https://dfsoyk1v2p32a.cloudfront.net/us/~/media/Files/PDFs/Our%20Business/Company_brochures_EN_20131225.pdf?vs=1&d=20131226T080604

Some questions to consider as we work on the TIS brand.

I like how they simply call Summon "Summon" on the Find Articles page and give the option to search the whole library world. Other than that they don't bother the user with branding and you get the same results for a search from the tabbed search on the homepage as a search on this page.

Higher ed tech trends for 2012...nothing brand new but interesting advances in free accredited education and adaptive learning using robots.

Adobe's Project Mighty and Project Napoleon are cloud enabled hardware. They enable a designer to carry his style anywhere he can access Adobe's cloud. Mighty is the stylus. Napoleon is the "shape tool". The stylus, among other things, can create a Kuler color profile from your iPhone, then paste that profile onto your iPad. You can cut & paste across multiple devices. The future of design is giving designers the ability to create at the same professional quality while on the road as they do when there at their desks.