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I was reading for the punch line and sure this was published on April 1 and somehow resurected... but - hmm - looks legit. http://blog.archive.org/2011/06/06/why-preserve-books-the-new-physical-archive-of-the-internet-archive/

The blog they kept during the process

This is not a ground-breaking site but there are a handful of things they're doing well that demonstrate how much simpler/better our design could be: 1. It's a visually interesting and attractive site without resorting to images sprinkled randomly throughout content. Each images has a home and a purpose. (We've got to move away from treating the web like a print layout where we allow our content folks to intersperse text with images) 2. The text on pages is structured well and utilizes nicely-styled headings and bulleted lists to make it easy to scan/digest lots of content. I also like how the B/W Feature images on the homepage become full color on hover. A nice touch. Also, nice use of white space to avoid overwhelming.

As always, new fads, discoveries and creativity have at their heart basic principles that are sometimes forgotten or overlooked. Mobile should be part of your creative toolbox, but not necessarily the first one you pick up.