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PLEASE READ THIS FOR TIS BRANDING PURPOSES: This Austin company took EIGHT MONTHS to create their logo. They had their branding and creative statements already completed. I will be e-mailing, a second time, to everyone the branding document I created for TIS. Aaron asked that everyone be prepared to talk about the TIS branding for the 13 March, Thursday, TIS staff meeting.

We are not the demographic of this site. So, even if the topic doesn't appeal to all of us, the success of the site is well documented. Since the site's creation, the Royal Marines and Royal Navy have seen huge increases in qualified candidates and in meeting their recruitment goals. The case study of this site dealt with two main issues brought from the Client: 1) LOTS OF INFORMATION: One of the major successes of this site is that the target audience said they felt they were given all the information they needed to make their decision on joining the Royal Marines. 2) INTERACTIVITY: The site is PACKED with interactive elements: tests, maps, checklists, etc. ALSO OF NOTE: Gotta love the "English manner" in the way they tell you about cookies from their site (at the top of the homepage when you first arrive at the site). Click on "More About Cookies" and see how much info they provided.

Atomic is a browser based design application allows graphic/UI designers to create work that can be viewed and manipulated from within the browser. Designers can quickly share their ideas with a link and collaborators can give feedback right inside the product. (link sent by Aaron)

In-browser design/prototyping tool that could change the way we work in the future.