Ellickson, Phyllis L., et. al. "Does alcohol advertising promote adolescent drinking? Results from a longitudinal assessment." Addiction. Vol. 100 (2005): Issue 2, p. 235 - 246. EBSCOhost. Web. 22 Nov. 2010. This article looked at the relationship between adolescents and alcohol advertisements. There are many forms of alcohol advertising including at sporting events and on television. The advertisements affected the different age groups of teens different. Alcohol advertisement has an impact on the development of adolescents.

This article describes how movies and commercials including alcohol impact adolescents to drink. The study was to expose some people to the media and compare the results to the people not exposed. On average those teens exposed drank more alcohol than those not exposed.

Anderson, Peter, et al. "Impact of Alcohol Advertising and Media Exposure on Adolescent Alcohol Use: A Systematic Review of Longitudinal Studies." Alcohol & Alcoholism. Vol. 44 (2009): Issue 3, p. 229-243. EBSCOhost. Web. 22 Nov. 2010. This article looks into the impact that media has on teens to drink. The study was preformed on adolescents under 18. They concluded that media exposure of alcohol increases the likelihood adolescents will drink.

Russell, Cristel Antonia, Dale W. Russell. "Alcohol Messages in Prime-Time Television Series." Journal of Consumer Affairs. Vol. 43 (2009) Issue 1, p. 108-128. EBSCOhost. Web. 22 Nov. 2010. This article addresses the television programs the public watches. The study analyzed the content of the show and how the messages was often based on alcohol. Their were both verbal and non verbal messages in the programs. Most of the messages are mixed and the way the alcohol is presented is often different.

van Hoof, Jons, Marleke van Noodenburg, and Menno de Jong. "Happy Hours and Other Alcohol Discounts in Cafés: Prevalence and Effects on Underage Adolescents." Journal of Public Health Policy. Vol 29 Issue 3 (2008): p 340-352, 13p, 3. EbscoHost. Web. 16 Nov. 2010. This article talks about adolescents attitude and behavior towards the marketing of alcohol. Instead of marketing through television its in everyday life. When alcohol discounts are viewed adolescents are more likely to drink and drink a lot more.

Austin, Enca Weintraub, Meng-Jin Chen, and Joel W. Grube. "How Does Alcohol Advertising Influence Underage Drinking? The Role of Desirability, Identification, and Skepticism." jahonline.org. Journal of Adolescent Health. 30 aug. 2005. Wed. 16 Nov. 2010. This article discusses how media can be persuasive towards young adults. Media for alcohol can led to the wrong idea for theses teens. Media effects teens beliefs of alcohol by making drinking look desired. Teens are also more likely to copy their favorite or a cool character who is drinking alcohol. Media does affect the decision making process for children and teens.

Collins, Rebecca L. Ph.D., ect al. "Early Adolescent Exposure to Alcohol and its Relationship to Underage Drinking." jahonline.org. Journal od Adolescent Health. 13 Apr. 2007. Web. 16 Nov 2010. This is an article about a a study done on exposure to alcohol and its effects on teens. It is linked to many dangers including drunk driving, sexually transmitted diseases, suicide, and disabilities. With the amount of advertisements for alcohol through television, magazines, radio, and many others teens are being influenced to drink.

Considine David M. "Media Literacy and Adolescents: Teenagers & Screenagers." ced.appstate.edu. The Journal of Adolescent Health. Aug 2000. Web. 15 Nov. 2010. This article talks about the relationship of adolescents and the media they view. In the past media towards teenagers was geared toward wholesome images. Today more teens are exposed to media that involves drugs, drinking, and sec.

Kilbourne, Jean. "Deadly Persuasion: 7 Myths Alcohol Advertisers Want You to Believe." medialit.org. Center for Media Literacy. n.d. Web. 15 Nov. 2010. This article is about how the media portrays drinking and how advertisements affect teenagers. There are certain tricks and even hidden messages behind the ads. When the ads are exposed to teenagers they think the message is normal and are more likely to go out and drink just the way they see it being done. Alcohol is such a common item to be advertised and adults who know right from wrong take different messages from the ads than children and teenagers.

American Medical Association. "Harmful Consequences of Alcohol Use on the Brains of Children, Adolescents, and College Students." American Medical Association. Web. 3 Nov. 2010. This article by the American Medical Association talks about how television exposure has harmful effects on children and adolescents, when it comes to underage drinking. The exposure of young children, adolescents, and college students to television that had alcohol in it increases the chances of underage drinking. The damaging effects on the brains of alcohol on this age groups brains can be permanent. Television ads make drinking alcohol seem like the normal thing to do so they think its okay to do. These alcohol companies have mascots, other characters, and even slogans geared toward people who are underage.