How you build it up a successful lead generation campaign in Singapore depends on how well you know your lead generation statistical data.

The IT services and software industry is continuing to prosper. According to Gartner, the industry grew 4.8 percent between 2013, with global revenue pegged at $407.3 billion. This comes as small and medium enterprises have entered the market with independently developed B2B solutions. Aside from that, steady growth within the sector is facing rising demands for software tailored for games development and office management. In this tide of positivity, IT businesses are beginning to put focus on marketing activities, particularly B2B lead generation.

To get better results from this direct marketing channel, here are six suggestions on how NOT to manage your telemarketers

To succeed, IT companies must continually evolve, adapt and respond to the changing realities of the global marketplace and how to achieve this is one of the biggest challenges that is faced by the IT industry today.

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