A real gimmick. Digital Media has exceptionally transformed media world and industries. Today, we attend more digitalised social gatherings than in-person interactions, blogs are becoming more influential than the real media, virtual meetings are encroaching the face to face meetings, and having a great online identity is a must. However, technology and internet aren't new to our lives, it's its rapid growth in last couple of years that has unified both people and content in an amazing way. In this era of digitalization, it is important to analyse where does your firm stand and imperative to learn how to innovate the marketing campaigns in order to achieve the inexplicable results.