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VHS won the battle, but ever-evolving technology has brought an ever-growing list of cultural revolutions: The rise of the movie rental business. The fall of the movie rental store to online ordering and Internet streaming. "Time shifting" TV viewing that lets you record one show and watch another - and now lets you pause live TV and zap through commercials. And let's not forget, a whole new way to make fun of your parents, who weren't smart enough to program a VCR.