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In June 2015, Micromax unveiled yet another selfie focused smartphone, this time around a 0.4x detachable 0.4x clip-on lens that allows selfie lovers to take sharp and wide angle selfies.

Micromax has a unique manufacturing and innovation strategy, whereby it sets out to outdo some product that did well previously, by releasing a newer and better version of it. The Canvas series extension relies on releases of better and more improved versions of its previous handsets, which eventually further sales.