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Last week, we welcomed Brian Solis, Altimeter principal analyst, thought leader and book author, to Yammer HQ to give a fireside chat, followed by signing of his new book: "What's The Future of Business?" I was thrilled to interview Brian, and we covered a variety of really meaty subjects - just check out the video below! The theme of the evening was transformation - transformation that is happening in our lives as individuals, how we relate to each other through technology and what we as businesses must do to stay relevant to the connected customer. Even the book itself is transformation of the book publishing convention. Unlike a regular, information-dense business book, "What's the Future of Business" attempts to bring together the best of both worlds: hard-hitting facts and practical frameworks, as well as a visual experience. The experience of the book is just as important as the content therein. What is the future of business? The future of business is experience, according to Solis. We as connected consumers make decisions outside of the sales funnel that companies have organized themselves around. We reference experiences of consumers who came before us, and contribute our own experiences to this dynamic tapestry. When consumers share, they are reacting to an experience, and the future of any business depends on its ability to provide experiences that are worth sharing. In his talk, Brian talked about the 4 moments of truth that add up to shareable experiences. At every stage of the customer journey, it is our job as businesses to design an experience to trigger the sharing of a moment. The Zero Moment of Truth comes when the consumer is starting to explore choices and is just becoming aware of needs and possible solutions. 1st Moment of Truth happens when the consumer is ready to buy. Consumer packaged goods companies have perfected providing the right experience at this point. 2nd Moment of Truth happens after the consumer purchases,

My Journey in EHR System Development: Empowering Healthcare through Technology - The Forum Forum

AdPosta - My Journey Into Ai Chatbot Development in Olathe, USA

My Journey into the World of Android Healthcare App Development: Empowering Health and Wellness!

My Journey with an EHR Development Company

Design thinking a new journey towards India's first marketplace

The journey of Pirelli Tyres has not been an easy one. From teething problems to challenges of the modern world, the company has stood the test of time. It has been delivering quality products to its users ever since its inception. Visit this article to Look at the Journey of Pirelli Tyres.

BlueSoleil - My Journey into Developing an AI Chatbot

My Journey in AI Chatbot Development: From Curiosity to Mastery on Talk:Lili potter

My Experience with AI Chatbot Development: A Journey of Innovation and Efficiency - My Experience with AI Chatbot Development: A Journ

As fun as they sound, doodles are more fun to draw. You do not need to be an artist to design a doodle, you do not even need to learn the basics. A good doodle can be designed by a person with a vision alone.

The day John Boyd Dunlop started an evergreen journey with Dunlop tyres, was the day when every ride became smooth. Since 1889, Dunlop has been a flagship brand known to deliver impeccable passenger and commercial tyres across the globe.

The day John Boyd Dunlop started an evergreen journey with Dunlop tyres, was the day when every ride became smooth. Since 1889, Dunlop has been a flagship brand known to deliver impeccable passenger and commercial tyres across the globe.

The day John Boyd Dunlop started an evergreen journey with Dunlop tyres, was the day when every ride became smooth. Since 1889, Dunlop has been a flagship brand known to deliver impeccable passenger and commercial tyres across the globe.

Flickr is the popular service of Yahoo! photo and video hosting. Picture management platform SmugMug is buying this service. On Friday, the SmugMug said they agreed to buy Flickr. Flickr's journey began in 2004, which Yahoo bought in 2005. After that, it continues under Yahoo.

If you want to get ample experience without having to spend a lot of money on it, you can try different types of Car Tyre Stockport for a smoother journey. Driving with mechanically fit tyres is not only necessary for your safety but you keep others safe as well by buying new tyres.

Packaged up as an online event, webinars have traditionally been a resource through which you can reach out to your audience over the Internet.

The swirl and sway of technology have been giving birth to unlimited gadgets and gizmos to come out from imagination in real as 'invention'. Apple's iPhone is the name that has claimed several words of praise. On the account of its 7th birthday, let we take you to the backstage of its incarnation in the world. Apple's very first invention that created hype and sensation amongst the gadget-freaks was Macintosh in 1984. The next junction of its journey arrived with the invention of the first iPod in 2001 that completely altered the way of listening to music. It was followed by the invention of a revolutionary mobile phone and then an Internet communication device.

Airports are constantly, seeking new ways to improve their operational efficiency and enhance the passenger journey. Business intelligence (BI) and collaborative decision making are expected to play key roles, in enabling continuous improvements in the future. In order to maximize the effectiveness of business intelligence systems, airports are keen about collaboration with airlines, other tenants, and ground service providers.

Marshall Amplification, the popular English musical instruments, like speakers, amplifiers, headphones etc. manufacturer from 70s, has launched Marshall London - the latest smartphone, which has made the company forwarded their steps with this release in July 2015.

We re-traced Rakuten's journey from the early days all the way up to today, where it currently stands as one of the largest internet companies on the planet.

AT&T has launched its two latest messaging plans expected at worldwide travelers who journey on further networks. The packages permit for not only text messages while abroad, but also embrace images and video clips for one small monthly charge.