Marketplace Apps: Dissecting the 'add-to-cart' event & more! - 0 views
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Affle AppStudioz on 23 Mar 17For marketplaces like Amazon and Flipkart, tracking in-app events like 'add-to-cart', 'checkout initiated', 'unfinished payments' matter a lot. These events are directly linked to conversions because of their order in the funnel. So, monitoring the in-app user behaviour and app usage patterns related to these in-app events are a 'must-do' for these apps.