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With the launch of its first watch in November 1974, Casio entered the wristwatch market at a time when the watch industry had just discovered digital technology. As a company with cutting-edge electronic technology developed for pocket calculators, Casio entered this field confident that it could develop timepieces that would lead the market.

Smartwatches are devices that have grown old but still feel very much new to a lot of people. You don't really need a smartwatch to get through the day.