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Continental Tyres Beverley mainly targets a leading tyre manufacturing company that produces a wide portfolio of innovative, safe and high-quality products to meet different market needs. Also, the company is involved in providing automobile tyres, but they also serve the commercial and aerospace industries. Tyres Beverley employs a strategy that places a large portion of its resources, particularly its research and development department, making the company known for being innovative, high-quality and future-oriented when it comes to sustainability.