The little guy strikes back. Palm's new WebOS update allows for Pre users to sync with iTunes, even if they updated to the version that originally blocked it.
In the latest version of iTunes a feature of Automatic Downloads has been added up which automatically syncs new apps, music, and books on all iOS devices. This feature is not enabled by default so you have to change the preferences first. Secondly this is part of icloud and is available free to iTune Users.