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We visited a bit of IDEO where they invent toys, and they told us about products. Products they told us have to be "shelf demonstrable" (an alternate term I heard later is "shelf evident" which you have to say like Sean Connery saying "self evident"). This is the idea that regardless of what your toy - your product - does, you have 15 seconds for it to tell its story to the customer, before they even touch it. This doesn't need to be every feature of the product, and it doesn't even need to be accurate. But in 15 seconds, you need to communicate that combination of usefulness and desire that makes a potential customer walk to the shelf, pick up the product, handle it, and put it in their basket.

Story of Youtube and its move into professional content

Not a bad look at what is "a very 21st century story". To quote: "We are seeing an amplification of views, a faster uptake of resistance where any kind of rebellion...is able to get traction more quickly online... The reality is that despite some criticism of social media and its capacity to actually effect real change or real action, if this translates to people avoiding Coles for whatever reason, then the effect is significant."

"Shailene Woodley's cleavage deserves an Oscar nod for their work in The Descendants" A lesson in why you should censor your twitter feed if it's going to be displayed on your website.