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I see lots of brands jumping on the digital scene especially social media with just our product messages- and in reality most people don't care.  what I like about brands like this they align themselves to charities to do good for the community . Love this idea and approach - - most clients would say; To hard basket - just talk about my batteries and that they last longer on TV this works - but in the online space that approach doesn't work

Zukemberg deceives people, who knew?

Yes it's just a Landing Page - but to me a very important jigsaw piece in taking people on your brands journey to click - buy or donate

Couple cool hipsters in the UK trying to change the world - good on em I say

good thread on emerging UX trends

"UX can pick up more responsibility and also provide well rounded responses if they can understand coding issues or design elements. Don't expect people to code from start to finish and front to back but should have a solid understanding." Not usually a huge fan of Quora, but that's right on the money.

Not a bad look at what is "a very 21st century story". To quote: "We are seeing an amplification of views, a faster uptake of resistance where any kind of rebellion...is able to get traction more quickly online... The reality is that despite some criticism of social media and its capacity to actually effect real change or real action, if this translates to people avoiding Coles for whatever reason, then the effect is significant."

Yes rather boring - emails but I really find it quite amazing how just some small tweaks can make a huge difference in conversion