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some great ideas here.

We visited a bit of IDEO where they invent toys, and they told us about products. Products they told us have to be "shelf demonstrable" (an alternate term I heard later is "shelf evident" which you have to say like Sean Connery saying "self evident"). This is the idea that regardless of what your toy - your product - does, you have 15 seconds for it to tell its story to the customer, before they even touch it. This doesn't need to be every feature of the product, and it doesn't even need to be accurate. But in 15 seconds, you need to communicate that combination of usefulness and desire that makes a potential customer walk to the shelf, pick up the product, handle it, and put it in their basket.

I see lots of brands jumping on the digital scene especially social media with just our product messages- and in reality most people don't care.  what I like about brands like this they align themselves to charities to do good for the community . Love this idea and approach - - most clients would say; To hard basket - just talk about my batteries and that they last longer on TV this works - but in the online space that approach doesn't work

Good to know - I'm working on some ideas for Avon - possible new business opp :)

This is another gem from Google maps - very simple idea but the planning and execution is a masterpiece

Beautifully simple idea

How great is this idea- picked up a heap of awards

SPRITE: THE ULTIMATE REFRESHMENT MACHINE