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On the left photo, a die cut sticker is cut to the shape of the sticker. Whereas, kiss cut sticker isn't cut to the shape and keeping the paper backing intact.

Difference between die cut and kiss cut stickers. Both cutting types are available in most of our stocks.

As a design and sticker printing company, often, designers request clients for logos, images or other artworks to be used in their custom stickers or product labels. Clients especially those that don't have design technical know-how normally don't know nor understand the application process, but the very reason a designer asks about the correct type of file, including color type is dependent on the application.