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Infographic that conveys tangible action points on HOW your Business can win back Angry Customers. A lost customer is often seen merely as a lost customer and not as a potential opportunity to rectify your mistakes, get better at customer experience, and show the customer that they are indeed valued.

Know How To Winback Customers Who Are Angry

Consumers nowadays have a ridiculous number of options on where and how to make their purchases, which has led to them becoming pickier than ever, according to a number of studies. The factors that influence their decisions regarding who to give their business to vary significantly from one consumer to the next, but there is one common denominator among them all and that is that they want to be made to feel special. In fact, a study from Wunderman shows that most consumers want brands to prove they understand and care about them before they even consider making a purchase.

Voice Of Customer Importance

Valuation, revenue, cost of customer acquisition, inventory, venture debt, advisory shares, line of credit, equity - words you would normally associate with stuffy board rooms and golf courses, not prime time television. However, millions of people like me did not learn these words sitting with our notebooks open in MBA classrooms. We learnt them by sitting in front of the TV with popcorn watching prime time, Mark Burnett approved reality television.

Shark Tank Take Away

When a customer is seen complaining about a brand, little does the brand realize that this can be a huge opportunity to understand their own business better. Most of the brands are quite far away from perceiving complaints as a stepping stone to rectify mistakes and align customer experience with what customers want. They need to realize that although complaints might sound negative and harsh, it's something worth reflecting on, something that could put you miles ahead of your competitors.