How we increased the leads of a leading tin manufacturer by 2X, through a Solid SEO Strategy - 1 views

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  #1 pixelstudios835 on 04 Jun 22

   

  

  
  

  
  

  
  

  
  

  
  

  
  

  
  

  SEO, three simple letters that you may have heard in digital marketing circles, but hardly dug down deep to understand what they truly mean. A true SEO strategy is one that essentially uses qualitative content principles and technical improvements to improve online traffic and rankings. However, the true essence of the SEO strategy only shines through when you are able to drive more web traffic, even as your competition remains stiff!

  
  

  
  

  
  

  
  

  
  

  
  

  
  

  
  

  
  

  
  

  
  

  
  

  
  

  ABOUT NIKITA CONTAINERS

  
  

  Established in 1993, as a small manufacturing unit for aluminium tubes in Umbergaon, Nikita Containers have grown across geographies, manufacturing and packaging diverse goods and supplying to customers all over the globe. Their product range includes metal food containers, tin food containers, square and rectangular containers, round containers, cookie containers, confectionery containers, talcum powder containers and custom and decorative containers.

  
  

  
  

  
  

  
  

  
  

  
  

  
  

  
  

  
  

  
  

  
  

  
  

  
  

  THE CHALLENGE

  
  

  However, increased competition in the market had left a dent in their growth. Poor market visibility had stolen a share of their market pie,  especially in Tier 1 cities. Given this scenario, could the 25-year old pioneer in manufacturing & supplying tin containers overtake competition in specific locations and become the market leader once again, with a cost effective digital marketing approach? We were about to find out.

  
  

  
  

  
  

  
  

  
  

  
  

  
  

  
  

  
  

  
  

  
  

  
  

  
  

  OUR SEO EXPERTISE

  
  

  Our team of SEO marketers, analysts and consultants brought together their best minds to set some of the most relevant goals for the client: reducing bounce rate, getting backlinks, increasing organic traffic, improving page speed and so on.
  
  The challenges that lay in front of us included:  

  
  

  
  

  NIL Keyword positions

  
  

  No Local optimization 

  
  

  Low Website traffic

  
  

  Lack of on-page SEO

  
  

  Unstructured Content

  
  

  Lack of online leads

  
  
  

  We identified the Key Goals for SEO to be as follows: 

  
  

  
  

  Targeted keywords in first page (30 % of keywords on 3 months, 100 % on 6 months)

  
  

  Increasing website traffic month-on-month for desired TA

  
  

  Reducing the bounce rate

  
  

  Improve user experience on website 

  
  

  Increase the backlinks based on domain authority 

  
  

  Upgrade website to match Google algorithm updates

  
  

  Google business profile creation and optimization 

  
  

  Increase Web Enquiries 

  
  
  

   

  
  

  Click here to learn more: How we increased the leads of a leading tin manufacturer by 2X, through a Solid SEO Strategy

  
  

  
  

  
  

  
  

  
  

  
  

   

  <div class="cArrow"> </div><div class="cContentInner"><p><img src="https://www.diigo.com/file/image/beredrabzpddodeacczeqcqdeqq/digital+marketing.jpg" width="552" height="276" /></p> <br /> <section data-id="d64929f" data-element_type="section" class="elementor-section elementor-top-section elementor-element elementor-element-d64929f elementor-section-boxed elementor-section-height-default elementor-section-height-default" style="padding: 0px; margin: 0px; display: block; box-sizing: border-box; position: relative; color: #444444; font-family: Roboto, Helvetica, Arial, Verdana, sans-serif; font-size: 16px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: #ffffff; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;"> <br /> <div class="elementor-container elementor-column-gap-default" style="padding: 0px; margin: 0px auto; box-sizing: border-box; display: flex; position: relative; max-width: 1140px;"> <br /> <div data-id="bdd3946" data-element_type="column" class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bdd3946" style="padding: 0px; margin: 0px; box-sizing: border-box; min-height: 1px; position: relative; display: flex; width: 825px;"> <br /> <div class="elementor-widget-wrap elementor-element-populated" style="padding: 10px; margin: 0px; box-sizing: border-box; position: relative; width: 825px; flex-wrap: wrap; align-content: flex-start; display: flex;"> <br /> <div data-id="26ae0a9" data-element_type="widget" class="elementor-element elementor-element-26ae0a9 elementor-widget elementor-widget-text-editor" style="padding: 0px; margin: 0px; box-sizing: border-box; position: relative; color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); width: 805px;" data-widget_type="text-editor.default"> <br /> <div class="elementor-widget-container" style="padding: 0px; margin: 0px; box-sizing: border-box; transition: background 0.3s ease 0s, border 0.3s ease 0s, border-radius 0.3s ease 0s, box-shadow 0.3s ease 0s, -webkit-border-radius 0.3s ease 0s, -webkit-box-shadow 0.3s ease 0s;"> <br /> <p style="padding: 0px; margin: 0px 0px 10px; box-sizing: border-box;"><span style="padding: 0px; margin: 0px; box-sizing: border-box; font-weight: 400;">SEO, three simple letters that you may have heard in <a rel="nofollow" style="padding: 0px; margin: 0px; text-decoration: none; color: #034ea1; box-sizing: border-box; box-shadow: none;" href="https://www.pixel-studios.com/digital-marketing/digital-marketing-agency-in-chennai">digital marketing</a> circles, but hardly dug down deep to understand what they truly mean. A true </span><span style="padding: 0px; margin: 0px; box-sizing: border-box; font-weight: 400;">SEO</span><span style="padding: 0px; margin: 0px; box-sizing: border-box; font-weight: 400;"> strategy is one that essentially uses qualitative content principles and technical improvements to improve online traffic and rankings. However, the true essence of the SEO strategy only shines </span><span style="padding: 0px; margin: 0px; box-sizing: border-box; font-weight: 400;">through when you are able to drive more web traffic, even as your competition remains stiff!</span></p> <br /> </div> <br /> </div> <br /> </div> <br /> </div> <br /> </div> <br /> </section> <br /> <section data-id="2f3fa96" data-element_type="section" class="elementor-section elementor-top-section elementor-element elementor-element-2f3fa96 elementor-section-boxed elementor-section-height-default elementor-section-height-default" style="padding: 0px; margin: 0px; display: block; box-sizing: border-box; position: relative; color: #444444; font-family: Roboto, Helvetica, Arial, Verdana, sans-serif; font-size: 16px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: #ffffff; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;"> <br /> <div class="elementor-container elementor-column-gap-default" style="padding: 0px; margin: 0px auto; box-sizing: border-box; display: flex; position: relative; max-width: 1140px;"> <br /> <div data-id="5cee66a" data-element_type="column" class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5cee66a" style="padding: 0px; margin: 0px; box-sizing: border-box; min-height: 1px; position: relative; display: flex; width: 825px;"> <br /> <div class="elementor-widget-wrap elementor-element-populated" style="padding: 10px; margin: 0px; box-sizing: border-box; position: relative; width: 825px; flex-wrap: wrap; align-content: flex-start; display: flex;"> <br /> <div data-id="6996ce3" data-element_type="widget" class="elementor-element elementor-element-6996ce3 elementor-widget elementor-widget-text-editor" style="padding: 0px; margin: 0px; box-sizing: border-box; position: relative; color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); width: 805px;" data-widget_type="text-editor.default"> <br /> <div class="elementor-widget-container" style="padding: 0px; margin: 0px; box-sizing: border-box; transition: background 0.3s ease 0s, border 0.3s ease 0s, border-radius 0.3s ease 0s, box-shadow 0.3s ease 0s, -webkit-border-radius 0.3s ease 0s, -webkit-box-shadow 0.3s ease 0s;"> <br /> <h2 style="padding: 0px; margin: 0px 0px 10px; clear: none; color: #30373b; font: 700 27px / 33px Roboto, Helvetica, Arial, Verdana, sans-serif; text-transform: none; box-sizing: border-box;"><span class="ez-toc-section" style="padding: 0px; margin: 0px; box-sizing: border-box;" id="ABOUT-NIKITA-CONTAINERS"></span><strong style="padding: 0px; margin: 0px; font-weight: bold; box-sizing: border-box;">ABOUT NIKITA CONTAINERS</strong></h2> <br /> <p style="padding: 0px; margin: 0px 0px 10px; box-sizing: border-box;"><span style="padding: 0px; margin: 0px; box-sizing: border-box; font-weight: 400;">Established in 1993, as a small manufacturing unit for aluminium tubes in Umbergaon</span><span style="padding: 0px; margin: 0px; box-sizing: border-box; font-weight: 400;">, Nikita Containers have grown across geographies, manufacturing and packaging diverse goods and supplying to customers all over the globe. Their product range includes metal food containers, tin food containers, square and rectangular containers, round containers, cookie containers, confectionery containers, talcum powder containers and custom and decorative containers.</span></p> <br /> </div> <br /> </div> <br /> </div> <br /> </div> <br /> </div> <br /> </section> <br /> <section data-id="0aa09c7" data-element_type="section" class="elementor-section elementor-top-section elementor-element elementor-element-0aa09c7 elementor-section-boxed elementor-section-height-default elementor-section-height-default" style="padding: 0px; margin: 0px; display: block; box-sizing: border-box; position: relative; color: #444444; font-family: Roboto, Helvetica, Arial, Verdana, sans-serif; font-size: 16px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: #ffffff; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;"> <br /> <div class="elementor-container elementor-column-gap-default" style="padding: 0px; margin: 0px auto; box-sizing: border-box; display: flex; position: relative; max-width: 1140px;"> <br /> <div data-id="3e0692b" data-element_type="column" class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3e0692b" style="padding: 0px; margin: 0px; box-sizing: border-box; min-height: 1px; position: relative; display: flex; width: 825px;"> <br /> <div class="elementor-widget-wrap elementor-element-populated" style="padding: 10px; margin: 0px; box-sizing: border-box; position: relative; width: 825px; flex-wrap: wrap; align-content: flex-start; display: flex;"> <br /> <div data-id="ef7a7fb" data-element_type="widget" class="elementor-element elementor-element-ef7a7fb elementor-widget elementor-widget-text-editor" style="padding: 0px; margin: 0px; box-sizing: border-box; position: relative; color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); width: 805px;" data-widget_type="text-editor.default"> <br /> <div class="elementor-widget-container" style="padding: 0px; margin: 0px; box-sizing: border-box; transition: background 0.3s ease 0s, border 0.3s ease 0s, border-radius 0.3s ease 0s, box-shadow 0.3s ease 0s, -webkit-border-radius 0.3s ease 0s, -webkit-box-shadow 0.3s ease 0s;"> <br /> <h2 style="padding: 0px; margin: 0px 0px 10px; clear: none; color: #30373b; font: 700 27px / 33px Roboto, Helvetica, Arial, Verdana, sans-serif; text-transform: none; box-sizing: border-box;"><span class="ez-toc-section" style="padding: 0px; margin: 0px; box-sizing: border-box;" id="THE-CHALLENGE"></span><strong style="padding: 0px; margin: 0px; font-weight: bold; box-sizing: border-box;">THE CHALLENGE</strong></h2> <br /> <p style="padding: 0px; margin: 0px 0px 10px; box-sizing: border-box;"><span style="padding: 0px; margin: 0px; box-sizing: border-box; font-weight: 400;">However, increased competition in the market had left a dent in their growth. Poor market visibility had stolen a share of their market pie,  especially in Tier 1 cities. Given this scenario, could the 25-year old pioneer in manufacturing & supplying tin containers overtake competition in specific locations and become the market leader once again, with a cost effective digital marketing approach? We were about to find out.</span></p> <br /> </div> <br /> </div> <br /> </div> <br /> </div> <br /> </div> <br /> </section> <br /> <section data-id="c59a322" data-element_type="section" class="elementor-section elementor-top-section elementor-element elementor-element-c59a322 elementor-section-boxed elementor-section-height-default elementor-section-height-default" style="padding: 0px; margin: 0px; display: block; box-sizing: border-box; position: relative; color: #444444; font-family: Roboto, Helvetica, Arial, Verdana, sans-serif; font-size: 16px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: #ffffff; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;"> <br /> <div class="elementor-container elementor-column-gap-default" style="padding: 0px; margin: 0px auto; box-sizing: border-box; display: flex; position: relative; max-width: 1140px;"> <br /> <div data-id="c7bd35d" data-element_type="column" class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c7bd35d" style="padding: 0px; margin: 0px; box-sizing: border-box; min-height: 1px; position: relative; display: flex; width: 825px;"> <br /> <div class="elementor-widget-wrap elementor-element-populated" style="padding: 10px; margin: 0px; box-sizing: border-box; position: relative; width: 825px; flex-wrap: wrap; align-content: flex-start; display: flex;"> <br /> <div data-id="46758e8" data-element_type="widget" class="elementor-element elementor-element-46758e8 elementor-widget elementor-widget-text-editor" style="padding: 0px; margin: 0px; box-sizing: border-box; position: relative; color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); width: 805px;" data-widget_type="text-editor.default"> <br /> <div class="elementor-widget-container" style="padding: 0px; margin: 0px; box-sizing: border-box; transition: background 0.3s ease 0s, border 0.3s ease 0s, border-radius 0.3s ease 0s, box-shadow 0.3s ease 0s, -webkit-border-radius 0.3s ease 0s, -webkit-box-shadow 0.3s ease 0s;"> <br /> <h2 style="padding: 0px; margin: 0px 0px 10px; clear: none; color: #30373b; font: 700 27px / 33px Roboto, Helvetica, Arial, Verdana, sans-serif; text-transform: none; box-sizing: border-box;"><span class="ez-toc-section" style="padding: 0px; margin: 0px; box-sizing: border-box;" id="OUR-SEO-EXPERTISE"></span><strong style="padding: 0px; margin: 0px; font-weight: bold; box-sizing: border-box;">OUR SEO EXPERTISE</strong></h2> <br /> <p style="padding: 0px; margin: 0px 0px 10px; box-sizing: border-box;"><span style="padding: 0px; margin: 0px; box-sizing: border-box; font-weight: 400;">Our team of SEO marketers, analysts and consultants brought together their best minds to set some of the most relevant goals for the client: reducing bounce rate, getting backlinks, increasing organic traffic, improving page speed and so on.</span><span style="padding: 0px; margin: 0px; box-sizing: border-box; font-weight: 400;"><br style="padding: 0px; margin: 0px; box-sizing: border-box;" /></span><span style="padding: 0px; margin: 0px; box-sizing: border-box; font-weight: 400;"><br style="padding: 0px; margin: 0px; box-sizing: border-box;" /></span><span style="padding: 0px; margin: 0px; box-sizing: border-box; font-weight: 400;">The challenges that lay in front of us included: </span><strong style="padding: 0px; margin: 0px; font-weight: bold; box-sizing: border-box;"> </strong></p> <br /> <ul style="padding: 0px; margin: 0px 0px 10px 20px; box-sizing: border-box; list-style: disc;"> </ul><br /> <li style="padding: 0px; margin: 0px; box-sizing: border-box; font-weight: 400;"><span style="padding: 0px; margin: 0px; box-sizing: border-box; font-weight: 400;">NIL Keyword positions</span></li> <br /> <li style="padding: 0px; margin: 0px; box-sizing: border-box; font-weight: 400;"><span style="padding: 0px; margin: 0px; box-sizing: border-box; font-weight: 400;">No Local optimization </span></li> <br /> <li style="padding: 0px; margin: 0px; box-sizing: border-box; font-weight: 400;"><span style="padding: 0px; margin: 0px; box-sizing: border-box; font-weight: 400;">Low Website traffic</span></li> <br /> <li style="padding: 0px; margin: 0px; box-sizing: border-box; font-weight: 400;"><span style="padding: 0px; margin: 0px; box-sizing: border-box; font-weight: 400;">Lack of on-page SEO</span></li> <br /> <li style="padding: 0px; margin: 0px; box-sizing: border-box; font-weight: 400;"><span style="padding: 0px; margin: 0px; box-sizing: border-box; font-weight: 400;">Unstructured Content</span></li> <br /> <li style="padding: 0px; margin: 0px; box-sizing: border-box; font-weight: 400;"><span style="padding: 0px; margin: 0px; box-sizing: border-box; font-weight: 400;">Lack of online leads</span></li> <br /> <br /> <p style="padding: 0px; margin: 0px 0px 10px; box-sizing: border-box;"><span style="padding: 0px; margin: 0px; box-sizing: border-box; font-weight: 400;">We identified the Key Goals for SEO to be as follows: </span></p> <br /> <ul style="padding: 0px; margin: 0px 0px 10px 20px; box-sizing: border-box; list-style: disc;"> </ul><br /> <li style="padding: 0px; margin: 0px; box-sizing: border-box; font-weight: 400;"><span style="padding: 0px; margin: 0px; box-sizing: border-box; font-weight: 400;">Targeted keywords in first page (30 % of keywords on 3 months, 100 % on 6 months)</span></li> <br /> <li style="padding: 0px; margin: 0px; box-sizing: border-box; font-weight: 400;"><span style="padding: 0px; margin: 0px; box-sizing: border-box; font-weight: 400;">Increasing website traffic month-on-month for desired TA</span></li> <br /> <li style="padding: 0px; margin: 0px; box-sizing: border-box; font-weight: 400;"><span style="padding: 0px; margin: 0px; box-sizing: border-box; font-weight: 400;">Reducing the bounce rate</span></li> <br /> <li style="padding: 0px; margin: 0px; box-sizing: border-box; font-weight: 400;"><span style="padding: 0px; margin: 0px; box-sizing: border-box; font-weight: 400;">Improve user experience on website </span></li> <br /> <li style="padding: 0px; margin: 0px; box-sizing: border-box; font-weight: 400;"><span style="padding: 0px; margin: 0px; box-sizing: border-box; font-weight: 400;">Increase the backlinks based on domain authority </span></li> <br /> <li style="padding: 0px; margin: 0px; box-sizing: border-box; font-weight: 400;"><span style="padding: 0px; margin: 0px; box-sizing: border-box; font-weight: 400;">Upgrade website to match Google algorithm updates</span></li> <br /> <li style="padding: 0px; margin: 0px; box-sizing: border-box; font-weight: 400;"><span style="padding: 0px; margin: 0px; box-sizing: border-box; font-weight: 400;">Google business profile creation and optimization </span></li> <br /> <li style="padding: 0px; margin: 0px; box-sizing: border-box; font-weight: 400;"><span style="padding: 0px; margin: 0px; box-sizing: border-box; font-weight: 400;">Increase Web Enquiries </span></li> <br /> <br /> <p> </p> <br /> <p><span style="padding: 0px; margin: 0px; box-sizing: border-box; font-weight: 400;">Click here to learn more: <a rel="nofollow" href="https://www.pixel-studios.com/blog/how-we-increased-leads-of-leading-tin-manufacturer/"><strong>How we increased the leads of a leading tin manufacturer by 2X, through a Solid SEO Strategy</strong></a></span></p> <br /> </div> <br /> </div> <br /> </div> <br /> </div> <br /> </div> <br /> </section></div>

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