Second Life

My contention is simple - when we're in Second Life to work, we can use the same techniques we use in first life to focus on the task at hand rather than that gorgeous avatar. If we want, later, to consensually jump that avatar's virtual bones (to be deliberately somewhat crude) and they are interested too, then just like flirting in the office, we can run off together and do this. However, if we're in a space that forbids this - Lively I'm remembering you here, but not only you - there is that allure of the forbidden, the censored, the naughty. People can, and will, work around the limitations in some quite amazingly inventive ways. Knowing it's not forbidden lets us (as a group) apply that energy and creativity to the task at hand when we're working, and apply it to the avatar at hand when we're not - in much the same way we learn how to do as adults.

The obvious corollary to this: if we ban sex from Second Life (which isn't the same as the current proposals about the adult continent) we switch back to a situation more like Lively where the allure of the forbidden becomes stronger. Creativity, learning and the like go down, and how long would it be until Second Life follows Lively into closure?

There are a range of other things too. The sex market in Second Life contains a huge amount of innovation - if people want to do sex, people will find ways to let them and support them. Whilst not every tool to support avatar sex turns into a tool to support education or business in Second Life, quite a lot (not all, but quite a lot) of the tools that you find used in education and business settings in Second Life, have their origins in the sex industry. Even when they're duplicating tools that are used in RL education/business settings, the code in Second Life is often explored and refined in the sex industry in Second Life first.

The Nielsen people record actual minutes using various "sites" across 180,000+ US-homes. Second Life comes out at 760 minutes per week (that's over 12 hours), or over 1h 45 minutes per day... (wimps - I'd be an outlier around the 2500 minutes per week mark!). Amongst its users (comparing to other user-minutes per week) this makes it more popular than even the 800lb gorilla of World of Warcraft (653 minutes per week).

What does it all mean? Well, it might mean Second Life is a niche market, but it's a fiercely loyal niche market that really, really gets it - and this gives Linden Lab a reasonably solid (hard numbers are impossible to come by) income stream and around that a reasonable likelihood of continuing to provide its service.

Comparing it to social media sites the difference is even more extreme - Facebook does the best at 84 minutes per week: that's 11% of the time that Second Life users spend. Twitter weighs in at about an hour a week on average. Stephen Fry is much bigger in his usage I'm sure, but the averages are up there for easy comparison.