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That means less revenue from subscriptions and virtual land ownership (since you need a Premium account to own land.)

Perhaps the real economy has shifted, as Philip famously predicted, to a service economy - one built on helping folks solve problems, not on furnishing their beach houses. Meanwhile, the brands, which struggle to make SENSE of Facebook - how do you make money on random pokes, afterall, continues to struggle with Second Life as well - how do brands, which prefer to communicate in 30-second snippets and maybe a viral thing here or there, make money in environments where the users are deeply engaged? Throw up a billboard on GTA maybe, throw some free skins around in Second Life (see Evian), but struggle to crack the question of how a 30 second brand makes an impression in a 296 million minute world.

a story about a Second Life player who had gone from fat to thin. The player had told Philip that after seeing himself manipulate the image of his avatar, he reckoned that he could also manipulate his actual physical being. This is a strange story of simulated world impacting real life on a most basic flesh level.