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nd since the outside content doesn't pass through Linden Lab's servers, it won't necessarily appear exactly the same way and at exactly the same time to all viewers. The company is currently working on allowing people to associate live Web content with so-called prims, the geometric building blocks that Second Life denizens use when creating virtual objects. Web content could then be stored on a portable object that a user's avatar can carry anywhere in the virtual world. "You can take it out and show it to someone without that land having to be yours," Miller says.

A virtual whiteboard, for example, might display a document, which two users could work on at the same time. In addition, he says, the company is building a programming interface that will allow other developers to import different types of media--Flash, for example--into Second Life without any change to the virtual world's underlying code. Miller says that companies or individuals will then have much more flexibility to use the types of media that suit their purposes within the world.

However, Rivers Run Red's Bovington says that Second Life tends to be the cheapest, most versatile way for a company or individual to try out Web integration. Although it has fewer security features, he says, it requires a smaller initial investment.

By that time I was primarily offering English/German at a price of 2 L$ / word, but soon requests for other languages came. I recruited French and Italian translators, soon Danish and Swedish followed. I charged 3 L$ for those languages, but kept English/German for a long time at the lower level as I was making these translations myself. In August 2007 I acquired my first reference customer. Blaze Columbia of Blaze Fashions not only insisted on paying the double rate, she also gave me some valuable business tips, like implementing a minimum fee for jobs. Back then I was in awe of what I considered "large" amounts of money, so I did not follow her advice of establishing 500 L$ as minimum fee, but instead chose 250 L$. I was reluctant to mention this limit to the first clients, but none of them objected. So up to date 250 L$ stayed the minimum amount for translation jobs.

In January I took my associate Tina Lynch aboard. Not only did she work on French translations, but she also replaced my notecard-based bookkeeping with a sophisticated spreadsheet based on Google docs. Under her lead we refined the spreadsheet over the next month, and now it is an invaluable tool of keeping track of jobs, degree of completion, distribution of jobs among translators and calculating revenues and fees.

In May, Babel Translation took over the competing agency "2nd Tongue Translation". For a couple of months we have silently cooperated already, granting 2nd Tongue a bulk buying rate for the languages they did not offer themselves. As 2nd Tongue's manager had to reduce her SL involvement, Babel Translations stepped in and integrated 2nd Tongue's business into our own.

(no new virtual world supports the Mac these days, in spite of the “promises” done to “support it soon” — with “only” 8% of market share and growing, the Mac is simply not interesting for developers to focus on)

Being — like all Google products! — a Beta version, there are perhaps 40 or 50 available options (not the “millions” announced by Google reps) and they can be somewhat configured, but the choices are confusing and very, very limited.

“Linden Lab” room a close second. Figuring out that here I would already find a few familiar faces from Second Life®, I went for that one. The choice was certainly correct — Dusan Writer, Grace McDunnough, Jurin Juran, and likely a few others (sometimes it’s not easy to figure out who’s who!) were around in the room, testing the cumbersome interface. And cumbersome it is!

Mary says SL provides NAR another way to hold virtual meetings. She anticipates that SL will be used for special events, virtual classes and promotion of the library, an integral part of NAR’s Information Central.

SL is being used by more and more staff and members of NAR. NAR uses SL at its Welcome Center, which is an extension of Information Central. The organization has begun using SL for special meetings. It was utilized at NAR’s 2008 Midyear Member Information Services Forum in Washington D.C. and will be used at NAR’s 2008 Realtors® Conference and Exposition in November in Orlando,  Fla.

SL is a great fit for the business world because it “is all about immediate collaboration.” Mary thinks that “those who venture into SL will find the informal setting refreshing, fun and inviting.”

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