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James OReilly

Magpie | Users - 0 views

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    Twitter Advertising & Monetization
Eloise Pasteur

"Second Life is dead" unless you can actually read - Eloise's thoughts and fancies - 0 views

  • The Nielsen people record actual minutes using various "sites" across 180,000+ US-homes. Second Life comes out at 760 minutes per week (that's over 12 hours), or over 1h 45 minutes per day... (wimps - I'd be an outlier around the 2500 minutes per week mark!). Amongst its users (comparing to other user-minutes per week) this makes it more popular than even the 800lb gorilla of World of Warcraft (653 minutes per week).
  • What does it all mean? Well, it might mean Second Life is a niche market, but it's a fiercely loyal niche market that really, really gets it - and this gives Linden Lab a reasonably solid (hard numbers are impossible to come by) income stream and around that a reasonable likelihood of continuing to provide its service.
  • Comparing it to social media sites the difference is even more extreme - Facebook does the best at 84 minutes per week: that's 11% of the time that Second Life users spend. Twitter weighs in at about an hour a week on average. Stephen Fry is much bigger in his usage I'm sure, but the averages are up there for easy comparison.
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  • Signing up to Second Life is more like taking someone who has basically no computer experience and saying "learn the internet" - there are lots of steps along the way, moments that are critical to whether they will continue or not, but there are lots of skills to go from seeing your first web-page to signing up to a forum, RSSing a blog or two, generating a web-page with HTML, CSS and jquery... and that's the challenge of learning Second Life.
Kerry J

21st Century Skills Digital Library | CELLT - 5 views

    • Kerry J
       
      If you know of this sort of bundle of resources relating to the use of virtual worlds in education, please let me know... I'm kerryank on Twitter.
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    Collection of PDF-based resources - lesson plans, rubrics, resources bundled up on different topics
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