Need to convince the boss about Second Life? - Eloise's thoughts and fancies - 0 views
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IBM decided, deliberately, to have a conference for their Academy of Technology in Second Life. It was a roaring success for all the "soft" reasons we talk about so much - social networking, chat out of sessions, sessions overrunning through interest, impromptu discussions and the like - but IBM also estimate a clear cut ROI of US$320,000
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One of the attendees at this conference was so impressed with her first experiences in Second Life for a conference, that she cancelled the upcoming AGM in Florida, and moved it to Second Life. At two weeks notice! They reused the conference spaces - lots of instant savings there - and their estimates are that running their AGM in Second Life cost them about 20% of the costs of a RL meeting, as well as giving all the good soft outcomes once again.
