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That means less revenue from subscriptions and virtual land ownership (since you need a Premium account to own land.)

Perhaps the real economy has shifted, as Philip famously predicted, to a service economy - one built on helping folks solve problems, not on furnishing their beach houses. Meanwhile, the brands, which struggle to make SENSE of Facebook - how do you make money on random pokes, afterall, continues to struggle with Second Life as well - how do brands, which prefer to communicate in 30-second snippets and maybe a viral thing here or there, make money in environments where the users are deeply engaged? Throw up a billboard on GTA maybe, throw some free skins around in Second Life (see Evian), but struggle to crack the question of how a 30 second brand makes an impression in a 296 million minute world.

this post is her detailed look at keeping new male residents engaged in SL

Right, where was I? Oh yeah, the learning curve. I’m supposed to be telling you about “The lack of encouragement for new male residents to stay in Second Life”, but since I’m, err, female — does a quick check, right, okay, definitely female — I decided to conduct an Extremely Unscientific Survey among male residents to see what they had to say. 16 male residents responded, and the general consensus is that… [drum roll] … friends are generally the greatest form of encouragement for new male residents to stay in SL. “I came and went my first year. I hung around when I finally started making some friends and started going places and doing things with them,” says Dyami Jameson.

“I think men in Second Life are more motivated by ‘goals’ and scoring systems, which makes SL less attractive to them than women, who are more attracted to the social aspect of the metaverse,” comments Prad Prathivi. “Guys are naturally competitive and aim to lead the pack, which is harder and less obvious to achieve in SL.”

The Massively crew has spent a little more time hammering away at Google's new virtual artifice, Lively. By now, you've probably seen all sorts of news reports calling it a rival and competitor to Linden Lab's virtual world, Second Life. Technically, that's what we call bollocks

Describing Lively as a rival to Second Life is like calling a conference center a rival to a library. They're just not servicing the same needs, and the comparison is fundamentally nonsensical. Lively is tightly focused, and fails to intrude on the bulk of virtual worlds space.

Movement is accomplished by double-clicking on a spot to teleport your avatar there, or clicking and dragging the avatar with the left mouse button to walk your avatar. Don't try to drag your avatar past the border of the camera view without repositioning your camera first, or you will get unsettling jumps and find your avatar in strange places.

Today Angel Learning, in conjunction with the Second Life Educators Community (SLED), will unveil a brand new island in Second Life dedicated toward educational experimentation. Campus Technology had a chance to teleport to the new island ahead of its May 15 public debut to bring you this exclusive preview.The idea behind Angel Learning Island is to provide a space for educators to experiment with learning scenarios, meetings, and other kinds of interaction with students (and each other) in a virtual world. The island is free for all (not just Angel LMS customers), so educators can learn about Second Life--the basics, as well as advanced techniques--before investing any campus resources and before committing to any one particular approach to learning in a virtual environment.Ray Henderson, chief products officer at Angel Learning, told us he thought that educators did not need "experimentation in isolation, but more open places where there's a ladder up, so to speak, a way to [educate instructors in the ways of Second Life] so they can do experimentation on their own."

We’re excited to be able to offer and host a new workshop that will take place in Second Life. Dan Undertone, a.k.a Dan Zellner in real life (Northwestern University), will lead this 8 session workshop that will use the new theater and studio on NMC Campus, the Machinima Building on the Learning sim. We had a small taste of this last October, when Dan led an activity that was part of the Symposium on Digital Media. Participants in a movement activity led by Dan Undertone, October 2006 Here is the information for the new workshop Dan is offering. Description This workshop will focus on using improvisational theatre games and other drama techniques to familiarize users with Second Life and its creative possibilities. Participants will plays the roles of author, actor and audience as various games are played and scenarios created.

nd since the outside content doesn't pass through Linden Lab's servers, it won't necessarily appear exactly the same way and at exactly the same time to all viewers. The company is currently working on allowing people to associate live Web content with so-called prims, the geometric building blocks that Second Life denizens use when creating virtual objects. Web content could then be stored on a portable object that a user's avatar can carry anywhere in the virtual world. "You can take it out and show it to someone without that land having to be yours," Miller says.

A virtual whiteboard, for example, might display a document, which two users could work on at the same time. In addition, he says, the company is building a programming interface that will allow other developers to import different types of media--Flash, for example--into Second Life without any change to the virtual world's underlying code. Miller says that companies or individuals will then have much more flexibility to use the types of media that suit their purposes within the world.

However, Rivers Run Red's Bovington says that Second Life tends to be the cheapest, most versatile way for a company or individual to try out Web integration. Although it has fewer security features, he says, it requires a smaller initial investment.

However, I predict it will be a game that can do shoes better than Second Life, because if they can do shoes well, then everything else will have to be fabulous, too.

The basic lessons here seem to be: The regulations governing DMCA notices are heavily in favor of the issuer. That's a matter of US law, and if that bothers you, you should speak with your United States federal representative. Act quickly, if a DMCA notice is filed against you and you wish to contest it. You have no time to dither. If someone files a notice against you, you have only two days to have a complete, correct and satisfactory counter-notification faxed to Linden Lab. Someone may file a DMCA notice against you with complete anonymity as far as you're concerned. While they have to give an identity to Linden Lab, that information is never available to you, unless they chose to pursue additional legal actions above and beyond DMCA notices. Once a DMCA notice has been filed, your identity is held hostage to whatever content has been nominated in the notice. You must divulge your identity to the person who filed the notice, via Linden Lab, in order to have your content returned to you. If your content should be returned to you by Linden Lab, the odds are that not all of it will be returned, and that some of it will be returned in an unusable form, or in a state that requires additional time and cost from you to restore it to original condition. The people utilizing the CopyrightAgent Linden account apparently need some training (or retraining) in the mechanics of the Second Life permissions system. While the Lab may be exempt from liability, it seems improper to carelessly damage or destroy a user's content in the act of restoring it.