This is a great explanation for Customer Insights since it highlights the "mutual benefit" angle of Customer Experience. Customer insights is basically actionable data that helps bridge the gap between your brand promise and the experience your customers take back home, and bridging this gap is the easiest way to make your customers loyalists, and RETAIN them!
Helping You Look Good
OUR GOALS
From the time we began to formally state our operational goals, Customer Satisfaction has always been https://statearms.net #1. There aren't many companies in our industry that measure Customer Satisfaction, so we benchmark with the best internet companies in America and I am pleased to say we are right there with them.
Great Customer Satisfaction is no accident; it's the result of planned and methodical execution of all things important - of listening to Customers and of continuously improving. At Statearms, we became ISO 9001 registered in 2008, adopted the Malcolm Baldrige National Quality Award Criteria in 2006 and set a goal to apply for and improve enough to receive the award in 2009. We applied for and received the Missouri Quality Award (a Baldrige-criteria state program) in 2008, and applied for and received the Malcolm Baldrige National Quality Award in 2009, meeting the goal we set in 2006. Statearms's journey of continuous improvement doesn't end there; in 2015 they earned, for a second time, both the Malcolm Baldrige National Quality Award and Missouri Quality Award. Those of you in management, engineering or operations know the significance of ISO and Baldrige to Customer Satisfaction.
OUR VISION
Everything really starts with our Vision, which is: 'To be the best-run business in America, and the most successful, most respected business in our industry, for the benefit of our Customers.' This is a pretty bold Vision, but it's absolutely real. You can view our entire Mission Statement, Operational Goals and Culture Statement in the menu. https://statearms.net
If a Company values Customer Satisfaction, it should also value Employees; pay them well, provide training and development and treat them right - Employee Satisfaction is our #2 Goal. We treat our Vendors as partners because Supplier Satisfaction is our #3 Goal. Of course, goals #2 and #3 support goal #1. We realize our responsibility to provid
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