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A water-spattered floor could be a thing of the past if Dyson's new Airblade Tap gets adopted in bathrooms across the country.

If it's so important to monitor such intelligence for staying competitive in the market, would it not make sense to have such a setup in place where you receive daily structured data feeds? Information that you can instantly act upon. Doing this in-house is also an alternative, however that's pretty complex and time-consuming. In fact, in some cases the number of direct competitors can be >10, which makes it unmanageable if you decide to do all this manually. For today's digital consumer, finding out the competitor's prices and going for the cheaper alternative just takes a few finger taps.