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If it's so important to monitor such intelligence for staying competitive in the market, would it not make sense to have such a setup in place where you receive daily structured data feeds? Information that you can instantly act upon. Doing this in-house is also an alternative, however that's pretty complex and time-consuming. In fact, in some cases the number of direct competitors can be >10, which makes it unmanageable if you decide to do all this manually. For today's digital consumer, finding out the competitor's prices and going for the cheaper alternative just takes a few finger taps.

The client wanted information about restaurants in the largest metropolitan areas in the United States catering in a particular price range.

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